Marketing strategy of adidas Essay Example | Topics and Well Written Essays - 2500 words

Marketing strategy of adidas - Essay Example Adidas is guided by the three principles which were laid down by the founder, Adi Dassler – to aim for the production of the best possible foot wear to serve the requirement of sports, to aim for the protection of the athlete from any possible injury and produce a durable product (Step back in time, n.d.). They company operates out of Europe, Asia, Latin America and North America through a network comprising of more than 170 subsidiaries. The organisation is headquartered at Herzogenaurach, Germany, employing over 31,344 people worldwide (Adidas AG - Financial and Strategic Analysis Review, 2009). The journey for the company began in 1920, when Adi Dassler, with the aid of two shoemakers, produced homemade leather training shoes. A major milestone was achieved, resulting in superb promotion for the company, in 1932, when Arthur Jonath, a German athlete, won a bronze medal in the 1932 Olympics using shoes produced by the company. The company was on its upward spiral and soon the revenues of the company crossed 400,000 Reich mark in 1935. Sportsperson from 120nations used Adidas products in the Seoul Olympics in 1988. The company has seen many highs and undergone major structural changes in the way it has approached the market place. It has been quick to realize that marketing and customer orientation have become vital on the part of a modern company. The company has changed its entire outlook – which resulted in the creation of the three divisions - adidas Sport Performance, adidas Sport Heritage and adidas Sport Style from the existing Footwear and Clothing/Accessories . The company also decided to give its customers to option of customising the products they wanted to buy according to their own specifications – a business model which is now replicated all over the market space. The company went ahead with its aggressive marketing campaign and adopted a new tagline in 2003 -

Philosophers Views on Abortion Case Study Example | Topics and Well Written Essays - 1750 words

Philosophers Views on Abortion - Case Study Example However, some people especially those who support abortion have for centuries argued that the life of a mother is superior to that of the unborn; therefore, any life that put the life of the mother at any risk should be eliminated and the mother let to live. Regardless of the counter-argument on abortion, it is not right, at any point in time, to conduct abortion since it constitutes to terminate life; however, under well-argued and justified ground it may be an option to save the mother's life. Regardless of the position, one may take the arguments on abortion have proven to be extremely defensive and dogmatic. Furthermore, they concentrate on one perspective without looking at the whole issue in line with its psychological, moral, biological, and sociological complexity. Abortion is a difficult issue; however, it can be resolved if both sides of the debate look at the abortion arguments in open minds. Additionally, all the contributors and involved stakeholders must accept to work together towards the same goal without advance prejudice of the issue. Therefore, it is not advantageous if the entire human race to follow demagogic slogans that politically influence thinking on vital issues such as abortion; thus, the human race must all time debate on these vital issues with rational, moral stands. Philosophers Views on Abortion The fundamental problem of abortion is the moral justification of the status of the fetus. The philosophical understanding has three basic positions upon which they advance their arguments including conservative, liberal, and moderate. The liberal position is the contribution of Judith Jarvis Thomson. In her contribution, Judith assumed that conservatives did not influence the ideals of their supporters. Contributing to the issue, Judith argues that the moral status of any fetus is at all times justifiable in varied cases (DeGrazia, Mappes, and Brand-Ballard 482). She created a situation where someone is kidnapped because of preserving t he life of unconscious violinist. Additionally, she argues that the living human beings are linked through sharing the same kidney. Therefore, if there is the detachment between the kidneys of these two lives, before the end of the standard nine months of pregnancy, then the violinist automatically dies. According to Thomson, it is not an obvious obligation for humanity to share the kidney with the unborn (DeGrazia, Mappes, and Brand-Ballard 582). Additionally, she argues that sharing of the kidney creates an analog situation where the fetus uses the mother's body. Therefore, according to Thomson, abortion should be accepted and justified at all costs since the fetus only depends on the mother. She adds that abortion is justified in cases of rape, when a woman’s life is in danger, and when a woman has reasonable precaution to evade pregnancy. This reasoning may be considered patently false and exaggerated. In her argument, Thomson seems to disregard the distinctive character of the case that is the growing fetus. Even in rape cases, the killing of the fetus is not justifiable; thus, it remains morally unacceptable. Nonetheless, rape is also morally condemnable. Relating Rose’s case in the â€Å"A Brain Dead Mother Gives Birth† case study, Thomson will advocate for the death of the fetus in a quite unconvincing circumstance (DeGrazia, Mappes, and Brand-Ballard720). According to Thomson, the fetus is just, but a burden to the mother and in a situation where the mother’s life is at risk, the fetus must just be aborted.

Philosophers Views on Abortion Case Study Example | Topics and Well Written Essays - 1750 words

Philosophers Views on Abortion - Case Study Example However, some people especially those who support abortion have for centuries argued that the life of a mother is superior to that of the unborn; therefore, any life that put the life of the mother at any risk should be eliminated and the mother let to live. Regardless of the counter-argument on abortion, it is not right, at any point in time, to conduct abortion since it constitutes to terminate life; however, under well-argued and justified ground it may be an option to save the mother's life. Regardless of the position, one may take the arguments on abortion have proven to be extremely defensive and dogmatic. Furthermore, they concentrate on one perspective without looking at the whole issue in line with its psychological, moral, biological, and sociological complexity. Abortion is a difficult issue; however, it can be resolved if both sides of the debate look at the abortion arguments in open minds. Additionally, all the contributors and involved stakeholders must accept to work together towards the same goal without advance prejudice of the issue. Therefore, it is not advantageous if the entire human race to follow demagogic slogans that politically influence thinking on vital issues such as abortion; thus, the human race must all time debate on these vital issues with rational, moral stands. Philosophers Views on Abortion The fundamental problem of abortion is the moral justification of the status of the fetus. The philosophical understanding has three basic positions upon which they advance their arguments including conservative, liberal, and moderate. The liberal position is the contribution of Judith Jarvis Thomson. In her contribution, Judith assumed that conservatives did not influence the ideals of their supporters. Contributing to the issue, Judith argues that the moral status of any fetus is at all times justifiable in varied cases (DeGrazia, Mappes, and Brand-Ballard 482). She created a situation where someone is kidnapped because of preserving t he life of unconscious violinist. Additionally, she argues that the living human beings are linked through sharing the same kidney. Therefore, if there is the detachment between the kidneys of these two lives, before the end of the standard nine months of pregnancy, then the violinist automatically dies. According to Thomson, it is not an obvious obligation for humanity to share the kidney with the unborn (DeGrazia, Mappes, and Brand-Ballard 582). Additionally, she argues that sharing of the kidney creates an analog situation where the fetus uses the mother's body. Therefore, according to Thomson, abortion should be accepted and justified at all costs since the fetus only depends on the mother. She adds that abortion is justified in cases of rape, when a woman’s life is in danger, and when a woman has reasonable precaution to evade pregnancy. This reasoning may be considered patently false and exaggerated. In her argument, Thomson seems to disregard the distinctive character of the case that is the growing fetus. Even in rape cases, the killing of the fetus is not justifiable; thus, it remains morally unacceptable. Nonetheless, rape is also morally condemnable. Relating Rose’s case in the â€Å"A Brain Dead Mother Gives Birth† case study, Thomson will advocate for the death of the fetus in a quite unconvincing circumstance (DeGrazia, Mappes, and Brand-Ballard720). According to Thomson, the fetus is just, but a burden to the mother and in a situation where the mother’s life is at risk, the fetus must just be aborted.

Philosophers Views on Abortion Case Study Example | Topics and Well Written Essays - 1750 words

Philosophers Views on Abortion - Case Study Example However, some people especially those who support abortion have for centuries argued that the life of a mother is superior to that of the unborn; therefore, any life that put the life of the mother at any risk should be eliminated and the mother let to live. Regardless of the counter-argument on abortion, it is not right, at any point in time, to conduct abortion since it constitutes to terminate life; however, under well-argued and justified ground it may be an option to save the mother's life. Regardless of the position, one may take the arguments on abortion have proven to be extremely defensive and dogmatic. Furthermore, they concentrate on one perspective without looking at the whole issue in line with its psychological, moral, biological, and sociological complexity. Abortion is a difficult issue; however, it can be resolved if both sides of the debate look at the abortion arguments in open minds. Additionally, all the contributors and involved stakeholders must accept to work together towards the same goal without advance prejudice of the issue. Therefore, it is not advantageous if the entire human race to follow demagogic slogans that politically influence thinking on vital issues such as abortion; thus, the human race must all time debate on these vital issues with rational, moral stands. Philosophers Views on Abortion The fundamental problem of abortion is the moral justification of the status of the fetus. The philosophical understanding has three basic positions upon which they advance their arguments including conservative, liberal, and moderate. The liberal position is the contribution of Judith Jarvis Thomson. In her contribution, Judith assumed that conservatives did not influence the ideals of their supporters. Contributing to the issue, Judith argues that the moral status of any fetus is at all times justifiable in varied cases (DeGrazia, Mappes, and Brand-Ballard 482). She created a situation where someone is kidnapped because of preserving t he life of unconscious violinist. Additionally, she argues that the living human beings are linked through sharing the same kidney. Therefore, if there is the detachment between the kidneys of these two lives, before the end of the standard nine months of pregnancy, then the violinist automatically dies. According to Thomson, it is not an obvious obligation for humanity to share the kidney with the unborn (DeGrazia, Mappes, and Brand-Ballard 582). Additionally, she argues that sharing of the kidney creates an analog situation where the fetus uses the mother's body. Therefore, according to Thomson, abortion should be accepted and justified at all costs since the fetus only depends on the mother. She adds that abortion is justified in cases of rape, when a woman’s life is in danger, and when a woman has reasonable precaution to evade pregnancy. This reasoning may be considered patently false and exaggerated. In her argument, Thomson seems to disregard the distinctive character of the case that is the growing fetus. Even in rape cases, the killing of the fetus is not justifiable; thus, it remains morally unacceptable. Nonetheless, rape is also morally condemnable. Relating Rose’s case in the â€Å"A Brain Dead Mother Gives Birth† case study, Thomson will advocate for the death of the fetus in a quite unconvincing circumstance (DeGrazia, Mappes, and Brand-Ballard720). According to Thomson, the fetus is just, but a burden to the mother and in a situation where the mother’s life is at risk, the fetus must just be aborted.